I am a Rockstar and the world is my groupie. Unfortunately, unless you really are a rockstar, this kind of mentality can’t be used when you are establishing your presence online.
Let me explain further.
Three years ago, I had a personal Facebook account and an old classmate from college added me. After adding her, my initial reaction was excitement so I decided to leave a message on her wall. Oddly enough, there was no response nor interaction but instead after a day she started tagging me in her pictures. It would have been fine but I was not in the pictures. I let it slide but then the next day, she tagged me again. Not a big deal I thought and I left a comment. Yep. no reaction still.
So that night I was playing a game and decided to send her an invite so I can get some level up freebies. After two invites, she left a nasty comment in our group telling me to stop sending her invites to the games because she was not interested in playing it. Needless to say, in my chagrin I said ” well stop tagging me in your ugly pictures because I am not in it and I am not interested either“. Yes, I hit “block” and never spoke to her again.
Does that sound familiar? I have had people who requested to be added but after getting in my circle, it was as if I never existed! Not even a hi. When people keep adding and not engaging, obviously it is just for statistics. I remember before I finally deleted my personal account that I made a comment about none of my “friends” were rockstars and I refuse to be their fan or a groupie. I said goodbye to my friends and deactivated my account.
That is a little bit extreme to some but isn’t the purpose of adding each other to engage and catch up?
If you are running an online business, a great caution should also be exercised. Part of establishing your company’s reputation is to be consistent in communicating with your audience. Interacting with them build trust and gives your virtual persona a little bit of personality.
Here area few tips:
1. Someone likes your page, return the favor and pay them a visit. You don’t have to like them if you don’t want to, but at least acknowledge their presence. You don’t know who you might end up doing business with.
2. Someone leaves you a comment, try to respond as soon as you can. Thirty minutes or less should be appropriate. If you don’t check your online activities and leave comments unanswered, your audience will feel neglected and unimportant.
3. When posting something, be friendly but stay professional. Your business page is a tricky fun place and can attract undesirable visitors, so be polite and regulate accordingly.
4. Easy on the hashtags. Twitter for example is a very powerful tool and an efficient way to send your message across if you do it the right way. Two to three appropriate hashtags are better than ten irrelevant ones. Do not #hashtag #every #word #in #your #sentence. Don’t drown us in the hashtags, I don’t want to scour for the link to what you are trying to share.
5.Finally, don’t be a rockstar. Support fellow netizens and treat them the way you would want them to treat you. Liking, leaving comments and sharing each other’s content help promote business and potential friendship.
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